The latest target of our collective, smirking, tabloid ire is the news that restaurants in China are serving up par-cooked fish, still alive, to diners who gleefully pick them to bits with their sadistic chopsticks.

And yet here we are, nation of sanctimonious prudes, tuning in avidly night after night to watch live insects being eaten by their intellectual inferiors in the name of light entertainment.

Double standards? Never!